Why does a business need email Validation? 


Email validation is the process of verifying whether an email is valid and deliverable or not. Being valid means that it is a person who uses that email currently. Deliverable means that the email address exists and can receive emails. Email validation is needed when reaching a target audience through emails, and there are various reasons why a business needs email validation. These reasons are listed in the next section of this article. 

There are many reasons why a business needs email validation and some of them are given below:

  • Reduces Bounce Rates 

Bounce rate is the percentage of people who close a given site after viewing just one page. Email verification helps in reducing bounce rates by assuring that the emails are sent to valid viewers and also it is not just sent but delivered. 

  • Effective and Efficient Marketing 

When emails are delivered to valid email addresses, it automatically results in better marketing as the email is reaching actual people and you are not wasting resources on faulty and false email addresses. 

  • Increases Deliverability Rate 

The deliverability rate shows the probability of your email actually being delivered (and not ending up in the spam folder). When you dodge sending emails to invalid email accounts, the deliverability level is bound to increase as you are reaching more authentic accounts now. 

  • Boosts Engagement 

When your email reaches your targeted audience, the engagement is increased as the ghost users have already been filtered out.  

  • Better Reputation 

When you run checks for valid email addresses, you are less likely to end up in the spam folder as mentioned above. This creates a better reputation among ISPs and ESPs. Hence, we can say that validating emails better the sender’s reputation. 

  • Reduces the Probability of being Blacklisted 

You are most likely to get blacklisted when you have a high bounce rate and low engagement. Also, when you send emails to spam traps or invalid email addresses. However, when you validate email addresses before sending them out you avoid the above-mentioned things. Hence, reducing the chances of getting blacklisted. 

  • ROI 

ROI or Return on Investment is a technique used to measure the profit (return) on an investment. In this case, the investment is in email marketing. It is only natural for ROI to grow as more people are engaging with the email. 

  • Saves money

Many promotional emails that are sent to a large number of people are charged. When you don’t validate the emails and end up sending them to accounts that are not in use you are directly or indirectly paying extra, you can switch those ghost accounts with actual accounts instead, this saves cost. 


Email validation has various advantages and it is very simple to use as well. The price for this is usually cheap too and its benefits can not be overlooked for sure. Every business that sends emails to potential customers must consider email validation. To sum it up, it helps in efficient marketing and reduces bounce rates and the probability of getting blacklisted. It also increases engagement rates and boosts deliverability. 

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