Useful Tips From Experienced SEO Practitioners


Thirty years ago the idea of using search engines on a daily basis multiple times a day seemed unrealistic. However, the rapid growth of computer technology and the internet’s explosive popularity has created a world where answers, information and shopping are at our fingertips. With the internet, though, comes the millions of people putting information out there to be found. Competition becomes thick. According to research conducted this year 75% of people do not scroll past the first page of Google when searching. SEO (search engine optimization) has become pivotal for a successful online presence.

Key terms are still an incredibly important factor in website traffic but it is no longer the crowning achievement that traffic is determined by. One of the biggest deterrents to growing website traffic is slow loading pages. If a website takes over five minutes to load people will leave assuming the website as a whole is dysfunctional. Removing anything that slows down loading pages to ensure the traffic that comes will stay.

Linking outbound to other relevant websites is a good way to digitally network. Building connections even with competitors is a normal means of the internet’s favor system. More often than not other websites or blogs will link back to a webpage with relevant content if the original site did them the same favor.

Influencers are an excellent way to get websites, brands or blogs out to a large audience within the designated niche. Alerting an influencer of a link out heightens the chance of them linking back to the source if they like the content.

The outdated version of SEO focuses solely on keyword and keyword phrases. Word hooks that search engines catch aren’t always easy to work into content and can make it seem robotic. Unappealing content is just, if not worse, than an unorganized and slow website. Nobody wants to read something that feels cold and unrelatable. Emphasizing unnatural keyword phrasing shifts from what should be top priority. Relatable, useful and engaging content.

Search spiders will do their job and hook onto certain keywords but they don’t replace actual engagement. At the end of the day people are the ones who are sharing, liking, commenting, reading or buying content. Content quality should always be prioritized over search word quantity. That doesn’t mean throwing keywords away altogether. Balance the necessary keywords and thread them into content naturally without ruining the information.

Web analytics is an extremely useful tool that should be used from the start. The software tracks website traffic, session duration and bounce rate. Implementing different strategies with analytics allows the user to see what works and what doesn’t in terms of searches and website interaction.

SEO can be a complicated field to master especially when you’re not familiar with everything it entails. Hiring an SEO company is the same as hiring an accountant when you’re not qualified to properly distribute company money. A SEO company can send a single person or team to focus solely on the necessary SEO for your specific company, website or blog. They will help you set realistic goals and grow your presence online.

SEO branches into social media. They’ll set up or take over social media platforms to increase engagement and sales. Cross platform promotion is a major way to reach large audiences and gives more of an opportunity to raise engagement.

Search engine optimization is a tool that should not be overlooked. With the majority of people doing their reading and purchasing online having proper SEO is a must have in order to stand out in the sea of websites or blogs that appear in search engines.

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