How to Promote Your Music & Grow Your Fanbase


Promoting your music as an artist is as important as actually creating it. It could be in the form of promoting shows, new EP’s albums or any other creative project. The key is to keep your audience engaged and involved in the advancements you make in your musical journey so that you can brand yourself as a relevant artist. There are several music marketing strategies as well as promotional techniques that you can leverage to gain exposure. While not all of them are guaranteed to spiral you into fame instantly, with resilience and patience, you can promote your music and grow your fanbase by following these tried and tested methods:

1. Leverage social media

Being active on social media is vital to growing a fanbase for yourself. Organic music marketing includes leveraging platforms such as Facebook, Twitter, Soundcloud, YouTube, and Instagram among others to widen your fanbase. Ensure that you produce engaging content while promoting your work so that you constantly get feedback from your followers. Update your social media profiles with pictures of your studio or clips of production, artwork and so on. 

2. Network

Social media networking is important, but that does not mean that you neglect networking with musicians and managers in the real world. This is an important aspect of promotion and is vital to building relationships in the real world. Put yourself out there are attend events of the artists you love to see live- there’s a good chance that you will bump into creatives and producers there that can help build your contact list. If you can, share a USB with some of your tracks and be sure to follow up on them. This helps to establish a direct connection with them. 

3. Collaborate with other artists

Collaborating with artists is a good way to gain insight into how other musicians work. There’s a good chance that you will pick up some production tips to help you. This helps to connect with other artists and expand your network as well as your collaboration experience. Posting a snippet of this collaboration on social media, while tagging the other artist or artists help your content reach their fanbase as well as yours. 

4. Contact playlist creators

Spotify, as well as Apple music, have excellent algorithms for discovering new music similar to your likes, very few people scout for new music. Listeners tend to rely on other methods of discovery such as daily curated playlists. All you need to do is to reach out to popular playlist creators via email or DM with some of your music and have them add it to their playlists. Once your music is associated with a particular genre, it’s outreach increases. 

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