How to Make Sure Your Emails Get Delivered ?

Email is a powerful tool for connecting with customers and achieving better business growth results. However, you will not achieve your goals when your emails do not reach the inboxes. To succeed in email marketing, email deliverability must be a top priority.

Ensuring Deliverability of Emails

If your emails are not delivered to the right person, your marketing efforts will be defeated. These guidelines will help you deliver your emails and stop them from going to spam folders.

Use a verified email domain

When email providers see unverified domain addresses, they prevent these emails from reaching their recipients. To improve deliverability:

• Instead of using a free email service, send your sales messages to customers using a registered email address in your business domain.
• When you set up DKIM, SPF, and DMARC authentication standards for your domain
• , your emails will look more reliable.
• You can choose from several reliable email service providers, such as Mailchimp.

Maintain a clean email list.

Sending messages to addresses that do not exist or are not used regularly will increase your email delivery problems. To avoid this:

• Purge your email list from failed email addresses and inactive recipients on a scheduled basis.
• Verify emails through ZeroBounce or NeverBounce to remove inactive entries.
• Make subscribers verify their email addresses twice to validate their registration.

Avoid spam triggers

Custom email filters find and track incoming messages’ particular text and email behavior. You need to take these steps to stay away from spam filters:

• Use normal verbalization and balance capitalization instead of writing FREE OFFER!!! And avoid labels like limited-time offers or urgent offers.
• Poorly formatted HTML text can make spam filters detect your email as spam.
• A visible way for users to end their subscriptions helps prevent more spam reports to email providers.

Personalize your emails

Personalized emails that captivate customers get better results on email providers. To improve inbox placement:

• Address subscribers by name.
• Email subscriber’s content that matches their behavior patterns.
• Do not send one email to all members of your list. Use email segmentation instead.

Monitor your email metrics

Check your open rates together with bounce rates and spam complaints because they can reveal developing problems in advance. Key metrics to watch:

• Your bounce rate measurement should remain below 2% because elevated bounce rates affect your email delivery ability.
• Your spam complaint rate should remain below 0.1% since numerous complaints indicate poor email quality.
• The minimum acceptable open rate should be 20% below, which marks potential inbox filtering problems.

Test before sending

You must perform deliverability tests using the available tools before launching any campaign.

• Check spam score.
• You also need to test inbox placement.
• Understand that users should review correspondence on various platforms dedicated to email management.

Conclusion

The delivery of emails depends on authentication techniques, clean database usage, spam trigger elimination, personalized content, and a constant monitoring process. 

Implementing the above-mentioned best practices will improve your email marketing outcomes, enhance inbox delivery success, and achieve better engagement results. Finally, click here for the checklist to improve the deliverability of your emails.