Best Practices For Google Image SEO
When was the last time you uploaded an image to your website? Did you download it from stock photos? In most cases, this is what you do. This is what you think image optimization is. However, if you believe in this notion, then you are not considering the right thing. Image optimization does not work like that.
Whether you are into blogging or article writing, you will know how images bring life to your pieces. Without images, your write-up can be as dull as a rainy morning. The SEO services in India prefer using optimized images for all contents. Here are some of the best practices by digital marketing company in India that you can follow for Google image optimization.
- Always use images
You must have heard of this old saying that a picture is worth a thousand words. However, this maxim does not apply to Google. But if you have to spice up a piece of 1000-2000 words, it is a must to add adequate images, diagrams and charts as required. Most digital marketers will recommend you add images to every article to make it more exciting and appealing to your readers. According to Google, visual searches are increasing with each passing day. Hence, adding images can improve your traffic.
- Find the correct images
Instead of stock photos, it is always better to use original images. Let us take an example here. If your website has a category page titled ‘gallery’ or ‘teamwork,’ add original pictures of your brand or company’s activities. Adding images that are relevant to the subject is also another way of pulling traffic. Besides, it enhances the authenticity and credibility of your brand. The reason behind adding suitable images to the text is it assures a better ranking and optimization in the Google search results.
- Prep images for use in your articles
After you have found the right image, now it is time to prepare it for uploading. Before you add the photos, there are some things that you need to take note of:
- File name
Google image SEO begins right from the file name in which you save the image. When selecting the image file name, use focused keywords or phrases.
- Image format
When it comes to images, there is no proper format. However, it depends on how you want to use it or the type of image you have saved. However, there are four types of image formats that you can use – JPEG, PNG, WebP and SVG. While the last one is used for icons and logos, the third-last one produces high-quality images.
- Scaling images
Search engine optimization cares about the loading speed of a page. The less time a site or webpage takes to get loaded, the more users visit it. None of the webpage visitors prefers waiting for hours for a page to get loaded. If you want your image to be displayed well along with the faster loading speed, resize the image.
- Responsive images
This is another crucial fact for SEO and stands true in all cases, especially when the site is opened on mobile devices. Often, a site that shows the images when opening from a desktop does not work similarly when checked out from a mobile device. So, make sure that the pictures you put up are responsive to all devices.
- File size
The final step should be to measure the scaled image, compress it, and present it in the smallest possible size.
Therefore, now you know what essential role images play in search engine optimization. The better images you can use, the better will be your conversion rate.
Last but not least, after some hard-works if you promote it through ppc services, your effort will come out with flying colours.